Betts' SS11/12 campaign shoot
Come Behind-The-Scenes on the campaign shoot for our Spring Summer 11/12 Collection.
This season's collection, aptly titled "Bright Now", marks a new direction forward and is far from conventional. Rather, surprisingly bold and unapologetic. Expect, above all else, a hue review; with a swirling array of electrifying shades, showcased via creative colour blocking and unexpected mix and match combinations, this season's palette is a brilliant kaleidoscope of colour.
On the other hand, be surprised by the new minimalism trend. Defined by decadent fabrics and deluxe finishes with a subtle monochromatic palette, tempering this season's more high-octane trends. It's the go-to for effortless event wear or optimised day to night dressing.
The electrifying Spring Summer 11/12 Collection is here - shop it now at your nearest Betts store or online.
CREDITS
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Music: 'Mr. Polite' by The Jungle Giants - visit http://www.facebook.com/thejunglegiants or purchase the single on iTunes http://itunes.apple.com/au/album/mr-polite/id447813841?i=447813847
Models: Holly Caiulo and Sarah Tilleke
Photographer: Penny Lane
Stylist: Teagan Sewell
Hair & Makeup: Rebekah Clark, Barney Gleeson for Lee Preston Hair
Agency: Gatecrasher Advertising
Art Director: Richard Keenan
Video: Justin Griffiths