The lovely Simone Cohen from SC Artistry was the creative behind the beauty looks for our Spring Summer 2017 campaign. She brought the campaign to life by giving our gorgeous models that natural summer glow – which everyone at Betts HQ is dreaming of. Simone was kind enough to share some of her beauty tips with us, including a step by step guide to recreate the Spring Summer 17 campaign beauty look, tips to keep your skin and hair looking healthy all year round and how to get the perfect beauty look in under 15 minutes!
CAN YOU TEL US A BIT ABOUT YOURSELF AND SC ARTISTRY?
I have always loved being creative and get inspired by colour, painting, drawing and appreciating that art is in everything! Even as a young kid I gave all my colouring characters a full face of makeup, lashes and highlights in their hair! My partner Jesse (JMW Concepts) is a photographer and videographer, and together we wanted to bring about a stronger focus to the art world. When you walk into SC Artistry, you feel like you have walked into an art studio, but for hair and makeup!
WHAT INSPIRED YOU TO PURSUE A CAREER IN HAIR AND MAKEUP?
I love showing people a different version of themselves, something they are still familiar with but a little more enhanced. I think far too many of us stay inside the realms of “safe” when it comes to makeup and hair, if you step outside that comfort zone you might actually feel inspired!
WHAT ARE SOME OF YOUR CAREER HIGHLIGHTS?
Opening our studio was one of the biggest highlights of my career, and sometimes it still feels like a dream to be doing what I love in a space that I love! SC Artistry is also a school for hair and makeup artists and it’s so rewarding seeing our students grow into artists! Being the makeup partner to the Telstra Perth Fashion Festival and Urban Couture and working on high profile campaigns like Betts Spring Summer 17 is among some of my favourite moments!
WHAT WAS THE BEAUTY INSPIRATION FOR THE BETTS SPRING SUMMER 17 CAMPAIGN?
The inspiration for the Betts Spring Summer look was all about creating a natural and relaxed vibe. Inspired by beach resort life, the makeup look was all about being bronzed and dewy while the hair soft and undone adding a little more tousle here and there. Nonny has the BEST curls and we wanted to make them as fabulous as possible! We kept the hair natural with the use of Evo Hair Love shine spray to control the frizz, and salty dog sea salt spray to hold the natural curls.
GET THE SPRING SUMMER 17 BEAUTY LOOK
1. WHAT ESSENTIALS SHOULD EVERY WOMAN HAVE IN HER MAKEUP BAG?
Every women should carry a concealer in her makeup bag! It’s the one product that can fix almost anything, from smudgy eyeliner, to bleeding lipstick, even concealing a dreaded middle of the day breakout!
2. WHAT ESSENTIALS SHOULD EVERY WOMAN USE TO GET THEIR SKIN GLOWING FOR SUMMER?
For the ultimate glow, mix a liquid illuminator into your foundation – Becca do some of my favourite illuminators, skin perfector in opal for a silver reflect and moonstone for more gold. For those who prefer to work with powders, Becca also does pressed skin illuminators.
3. WHAT IS YOUR NUMBER ONE SKIN CARE TIP?
Our skin changes every season and from morning to night, it’s a direct reflection of our body! I think we should know our own skin the best, try to tune into what your body is telling you – if you skin is dry, you will feel dehydrated so give your body more water. Or if your skin is oily, try using your moisturiser at night only. Keep your routine flexible so you have a better understanding of your own skin.
4. WHAT ESSENTIALS SHOULD EVERY WOMAN USE TO KEEP THEIR HAIR LOOKING HEALTHY?
Using a professional, salon shampoo and condition instead of a store bought will make a world of difference to your hair! I know it’s a bit pricier but it is completely worth it, your hair will be infused with proteins and hydration rather than synthetic fragrance and fillers! I swear by the Evo shampoo and conditioner range!
5. WHAT IS YOUR NUMBER ONE HAIR CARE TIP?
Styling products will re-invent your hair! Seriously try using a mousse and letting your hair dry naturally or a smoothing balm before you straighten your hair. It will make a world of difference. I think far too many of us enjoy the idea of styling but when it comes down to it, we can’t be bothered. I would highly recommend a good heat protector for everyone who uses heating tools, it will help your fly-aways grow! Try Evo Icon Welder.
6. HOW DO YOU GET A NATURAL, FRESH FACED LOOK IN 15 MINUTES?
One of the fastest ways to get your face on is by giving products multiple purposes! Once you get your foundation, concealer and powder on, use your bronzer to warm up the cheeks and just above the brow to give a sun kissed effect to your complexion. Use a smaller blending brush and swish some bronzer through your socket. Use your finger tips to lightly blend some lipstick onto the apples of your cheeks for a tinted blush effect. Get your lashes and brows tinted so you can enjoy a couple extra minutes in bed!
A special thank you to Simone Cohen from SC Artistry for taking the time to share her beauty tips and tricks with us.