Spring Summer 17

Betts Spring Summer 17

Inspired by distant places and exotic locations like Morocco, Spain and Greece, our Spring Summer 17 collection and campaign was all about chasing summer in effortless elegance, like Sunset Wanderers. The essence of the campaign was to capture that wandering spirit, from daytime exploring to night time dressing. Fusing minimalism with a natural aesthetic, the overall vibe was stripped back, natural and fresh with tropical plant shadows for interest and to highlight that summery feel. The colour palette was inspired by desert neutrals, soft tones of beige, sand and nudes allowed our product and styling to be the hero. Our video below will have you dreaming of hot summer days.

This Spring Summer 17 style and comfort are key, we are dressing to look good but also feel good. Don’t think we’ve compromised style, this is more important than ever, just don’t mistake style with design or heel height. With our lifestyles becoming increasingly busy this season we have created a range of shoes that are perfect for around-the-clock wear, like fashion’s favourite shoe; the block heel. Explore the Spring Summer 17 collection below.

Spring Summer 2017 Sunset WanderersBlock HeelsSunset Getaway

Thank you to our A-Team for Photography: Shift Creative Stylist: Zoe Van Zanteen, Hair and Makeup: SC Artistry, Videography: Justin Griffiths Models: Nonny Mulholland, Emmett Pugh from Chadwicks and Venine Palm.